Meet the Team
Brenda Mae Briddon
President / CEO
Brenda Briddon established BMB International Recruitment in 1998 to help with the shortage of nurses in the UK. With 40 years’ experience as a global entrepreneur, Brenda is a proven business leader and innovator of high quality and ethical international recruitment.
The success of BMB International Recruitment is founded upon Brenda’s comprehensive understanding of client needs, natural empathy and hands on approach with all level of the recruitment process. This innovative recruitment style is the foundation on which the BMB culture is renowned.
Brenda started her journey in healthcare recruitment when studying nursing in England at Groby Road Hospital in Leicestershire in 1972. She subsequently worked in London and then for The American Hospital of Tehran. In 1978, Brenda returned to the UK to set up a number of successful retail and wholesale ventures, initiating her passion for international business. Brenda soon grew a global network of suppliers importing textiles, furniture and ethnic goods from Asia and the Middle East supplying her own outlets as well as retail stores across the UK and Europe.
In 1997 Brenda began to research feasibility of establishing an international network to fill considerable labor shortages affecting the UK care industry. During this time she established a pioneering model to provide holistic support to internationally educated care staff. Throughout this period the personal care invested was built upon her own experiences as an International Educated Nurse.
Spending her time across three continents to maintain close relationships with business partners and the many recruits she has helped in the past 20 years.
Brenda maintains strong roots in the Philippines providing scholarship assistance to young Filipinos with over 40 graduates completing university. Brenda also invests local communities to assist underprivileged women to gain independence and self-sufficiency through work and education programs.
Focused on business development, Aaron has extensive experience in establishing new markets and building client relationships across a number of international regions and diverse industries. These range from medical services in the UK, Canada, The Philippines and Singapore, financial services in Luxembourg, as well as engineering needs in New Zealand. Aaron’s expertise is grounded in attention to detail, being the lead on contractual negotiations on meeting bespoke client needs.
Aaron more recently spearheaded the inception of BMB International Education Services, providing Filipino students the opportunity to enroll with Canadian Universities and Colleges. The student services model is based on BMB’s comprehensive post arrival support system.
Completing his education in the UK, Aaron Briddon gained Bsc (hons) in Business and Marketing from Bristol Business School, University of the West of England in 2007. He then joined BMB International Recruitment to support their longstanding UK market as well as assist in launching BMB International Recruitment Canada.
Aaron continues to play a variety of sports. He has played rugby for the Philippine national team and in 2013 he was voted onto the board for the Philippine Rugby Union and served as Secretary General. Liaising with the Philippine Olympic Committee and regional unions Aaron assisted sports development across the Philippines.
Lemuel, also affectionately known as ‘Lem’, brings with him over 40 years of professional and academic pedigree to the nitty gritty of business operations. Having gained BSc Biology degree (1975) and MS Marine Biology (1978) from UP Diliman in the Philippines he also gained Bsc in Chemical Engineering (1985) from the University of Alberta.
Lemuel’s academic experience includes an assistant researcher post with UP Diliman and laboratory instructor for Red Deer College in Alberta. Lemuel then transferred to the corporate sphere when taking a position with the city of Edmonton Environmental Department. He then initiating a 21 year career with Epcor in Edmonton as Chemical Engineer and project manager gaining promotions and commendations on a regular basis.
Lemuel had the opportunity to transfer these substantial scholarly and professional skills to BMB International recruitment and was a key member of the team in establishing the Canada office in 2007. He continues to be an integral member of the team, overseeing back office and logistical operations.
Wendy Dela Cruz
International Operations Manager
Wendy started as a fresh graduate with BMB International in 2010. She quickly proved to show a flair for recruitment and has been a reliable source of proficiency for all applicants during her tenure. Deployed applicants continue to stay in touch with Wendy knowing she will always be on hand no matter how big or small the concern.
Now working as office manager Wendy overseas all operations of the business in the Philippines which also provides considerable back-office support to the UK and Canada. This includes reference checks, office administration and employer/employee post-placement support.
Wendy graduated Bachelor of Science in Broadcasting from West Visayas State University and completed a Master’s in Public Administration 2017.